Introducing The Brain Tumour Charity
Why have we changed?
The decision to change our name followed consultation with a range of stakeholders - from Supporter Groups and individual fundraisers to those who use our support services and researchers - in addition to the general public. Thank you to everyone who gave us their feedback.
What became obvious was that we needed a name and a brand that was immediately recognisable to people - and reflected our position as the UK's largest and leading brain tumour charity. We also needed to select a name where we could own the website address. We believe The Brain Tumour Charity does just that.
What about your history?
We have not, and will not, forget our history. The new charity continues to be Inspired by Samantha Dickson and we will use this online and in documents.
This is an exciting evolution for us. Our goals, focus and activities remain the same but we feel our new look and name will help us to raise our profile, raise our funds to fight this disease and reach more people.
Did it cost a lot of money?
No. We have been kindly supported through this process by creative agency Delivery of Thought (DoT), who were introduced to us by Shirley and Alastair Barnfield, who run the Henry Barnfield Fund in his memory. Shirley is also one of our Trustees.
DoT have done this work for us at a minimal cost and we really appreciate it. They have created a clean, modern, professional look that will work across online and print media.
We have kept costs for this project to an absolute minimum with suppliers giving us heavily discounted or free services, doing a lot of the work within the team, running down stocks of materials and not spending anything on our previous website for the last couple of years.
What about your Founders?
Our new look and feel is fully supported by our Founders and Trustees.
A message from Neil and Angela Dickson
"We are extremely proud that the work we have done over the past 15 years, building up the charity to the largest of its kind in the UK, has led to our new brand. We believe that this new name and look will help us raise our profile and income so that we can invest in more world-class, peer reviewed research to find a cure.
"Whilst the Charity is inspired by Samantha's story, we know every one of our supporters, including our valued Supporter Groups, has their own inspiration. We believe these changes will enable our supporters to explain more easily who they are supporting , it will help people to understand that we are the UK-wide, leading charity and it will enable our Supporter Groups to better showcase the person who's inspired their fundraising.
"Thank you for your ongoing support - together we are making a real and lasting difference."
An evolutionary approach
To ensure that we minimise costs we will be implementing our new brand over the next six months. Watch this space for exciting new resources and further website developments.
If you have any questions or comments please don't hesitate to get in touch with our Communications Team: email@example.com