Maximising your fundraising

No matter how big or small your fundraising plans are we are here to support and guide you.

We rely 100% on voluntary donations, including gifts in Wills, and could not fund our work without the time and generosity given by our supporters. Find out more about the impact your money makes.

We have put together a list of our top tips to help you to make your fundraising idea a success.

Fundraising tips

1. Tell us about your fundraising

If you are fundraising for us, let us know, so that we can provide you with everything you need to make your event a success, from banners to balloons and beyond!

2. Set up an online page

Online pages are easy to set up and are a great way to communicate your fundraising progress to your friends, family and colleagues. We recommend JustGiving, which gives plenty of handy tips to help you personalise your page. You can also set up text giving through them to really maximise your fundraising.

Alternatively you can pay in your fundraising money online, by phone, by cheque or bank transfer.

3. Get social

Social media is a great way to let your family, friends and local community know what you are doing to raise money for charity! Using pictures and videos is a great way to document your training for a challenge or promote your event. Images will really make you stand out and grab the attention you deserve!

4. Promote locally

Let local businesses, shops and schools know about your fundraising event. They may be able to help you gain sponsorship, give a donation or maybe put up a poster. We have plenty of free resources that you can use to help promote your event so just let us know what you need.

5. Share your story with the local press

Never underestimate the power of local media. Tell your local paper and radio station about your event and if you are comfortable, share your story including any unusual or inspirational reasons behind your fundraising.

Download our templates to help you put a press release together before and after the event. Our PR Team can help you find the most appropriate press contacts for your local area.

6. Add some milestone challenges

Encourage your friends and family to give more by adding in a few personal challenges for each milestone you reach. For example, when you reach £100 you will pledge to dye your hair pink for the day, sing in front of family and friends or bath in baked beans! Just chose something you know they will definitely want to pay to see!

7. Tell people what you are doing

Don't be shy! Many people will want to help you once they know what you are doing. Identify a list of all the people you can tell about your fundraising, give updates on your progress and ask people to help share your story. People usually really do want to help.

Find out if your employer offers matched funding, work colleagues or friends might even help boost your funds by joining your activity or sponsoring you. There are more ways to raise money than you think! Just think if you know 20 people who each could help to raise a fiver, then you already have £100!

8. Don't forget that Gift Aid counts

HMRC operates a scheme called Gift Aid that allows charities to claim the basic rate tax, 25p, on every pound donated. So if someone donated £100 to your fundraising efforts then it means that they could actually be giving us £125. Giving under Gift Aid means that so much more money can be raised at no extra cost to our donors. Visit our Resource Centre to download a Gift Aid form.