Cookie Policy

Introduction

The primary aim of this Cookie Policy, also known as ‘this Policy,’ is to provide a clear explanation of how The Brain Tumour Charity (TBTC) utilises cookies and similar technologies on our website. When you use our website, you are agreeing to the use of cookies as detailed in this policy. We will ask for your explicit consent before placing any non-essential cookies on your device.

What are cookies?

For a website to work properly, it needs to collect certain basic information about its visitors. To do this, a site will create files known as cookies – which are small text files – on your computer, tablet or mobile device.

These cookies are designed to allow the website to recognise you on subsequent visits or to authorise other designated websites to recognise you for a particular purpose.

Cookies do a lot of different jobs which make your experience of the Internet much smoother and more interactive. For instance, they are used to remember your preferences on websites you visit often, your user ID or the contents of your shopping basket, and to help you navigate between pages more efficiently.

By analysing website performance and providing personalised content, Cookies help us ensure that the cookies help us ensure that the content you’re seeing is more relevant to you and your interests. Some data collected is designed to detect browsing patterns and approximate geographical locations to improve user experience.

How we use cookies

We may use cookies, web beacons and similar technologies to collect, use and share certain information about your device(s), your use of our websites, app(s) or services, and other unique identifiers personal to you with third-party platforms so that they may target ads to you and to others, based on other information that third party may hold about you. 

In some cases, these third-party platforms may also collect some or all of the above information using cookies or similar technologies. Where they do so, the collection, use and protection of your information is governed by those third parties’ privacy policies and practices, and not our privacy policy.

You may be able to opt-out of third-party advertising technologies (including cookies) which remember your browsing habits and try to display relevant ads when you use our websites, app(s) or services by visiting www.youronlinechoices.com/uk/your-ad-choices. 

If you choose to turn off these technologies, you may still be served ads but they are unlikely to be tailored to your interests.

We don’t store information that could be used to identify you personally, but we do use the information we gather to help improve your experience of our website. For example, they help us to identify and resolve errors, or to determine the most relevant information and services to show you in the future.

Types of Cookies We Use

Cookies fall into two different categories:

• First-party cookies are set by the website you’re visiting and can only be read by that site.
• Third-party cookies which are set by someone other than the owner of the website you’re visiting.

Cookies also have, broadly speaking, four different functions and can be classified as:

1. Essential Cookies: necessary for your ability to navigate websites and access specific features, such as remembering items in a shopping basket or ensuring website security.
2. Analytics Cookies: helps to gain insight into the website’s performance by collecting data on how visitors interact with our site. These cookies allow us to track visits and traffic sources so we can improve pages on our website.
3. Functionality Cookies: remembers your preferences and the choices you make to enhance your experience and to customised pages, such as automatically refilling your name and other details.
4. Marketing Cookies: shows personalised advertising on other websites and social media platforms. Some marketing cookies may collect data about your internet browsing habits to build a profile of your interests. We may also use these cookies to identify individuals with similar interests, and to share similar advertisements with them.

How Long We Keep Cookies

Cookies can stay on your machine for varying amounts of time, dictated by whether they are:

• a persistent cookie which remains on your device for a set period specified in the cookie. They are activated each time you visit the website that created that particular cookie.
• a session cookie which is temporary in that they only allow website operators to link your actions during a browser session. A browser session starts when you open a browser window and finishes when you close the browser window. Once you close the browser, all session cookies are deleted.

How to Control Cookies

Essential Cookies cannot be switched off because they are required to enable users to navigate the website, access secure areas and perform necessary functions. Nonetheless, you have the option to disable other cookie types by adjusting your browser settings. Our cookie banner will inform you of the various cookies used, and you can choose to block specific ones.

It’s important to be aware that disabling certain cookie functions may impact the effectiveness or functionality of some features on our website.

Changes to this Policy 

This policy will undergo regular reviews to ensure it stays current and in line with changing regulations and best practices. It will be shared with all relevant stakeholders and made available to the public upon request. We encourage you to review this page periodically for the latest information on our cookie practices. 

Cookies List

Domain: 

• www.thebraintumourcharity.org 
• shop.thebraintumourcharity.org 
• bettersafethantumour.com 
• raffle.thebraintumourcharity.org 
• lottery.thebraintumourcharity.org 

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Our cookies

Platform	Purpose	Cookies	Details
CIVIC Cookie Control CMP	Necessary	CookieControl  CookieControlTC	Manages user cookie preferences and consent across the site. Civic Cookie Control documentation
Google Analytics	Analytics	_ga  _ga_[ID]  _gid  _gat  _gat[ID]  FPLC  _gac_[ID]  _dc_gtm_[ID]  GA_OPT_OUT  FPID  AMP_TOKEN  gtm_attr	Used to collect data on how visitors use the website. Helps analyse traffic, usage patterns, and performance to improve user experience. Analytics cookie usage Google Ads & measurement cookies
Google advertising (Google Ads, CM360, DV360 and SA360)	Marketing	NID  __gads  pm_sess  pm_sess_NNN  aboutads_sessNNN  FPAU  ANID  AID  IDE  TAID  _gcl_au  RUL  FPGCLAW  FPGCLGB  FPGCLDC  FLC  RUL  APC  id  DSID  _gcl_aw  _gcl_dc  _gcl_gb  _gcl_au  _gac_gb_[ID]  _gcl_aw  1P_JAR  Conversion  YSC  VISITOR_INFO1_LIVE  VISITOR_INFO1_LIVE__k  VISITOR_INFO1_LIVE__default	Supports advertising and remarketing across Google products, including Shopping and Display. Tracks conversions, measures ad performance, and avoids showing the same ad repeatedly. Google Ads cookies
Google Marketing Platform (Floodlight)	Marketing	_gcl_au	Measures conversions and user interactions after viewing or clicking an ad, helping optimise campaign performance. Floodlight cookie use
Hotjar	Analytics	hjSessionUser_1670528 _hjid _hjFirstSeen _hjHasCachedUserAttributes _hjUserAttributesHash _hjUserAttributes hjViewportId hjActiveViewportIds _hjSession{site_id} _hjSessionTooLarge _hjSessionResumed _hjCookieTest _hjLocalStorageTest _hjSessionStorageTest _hjIncludedInSessionSample_1670528 _hjAbsoluteSessionInProgress _hjTLDTest _hjClosedSurveyInvites _hjDonePolls _hjMinimizedPolls _hjShownFeedbackMessage	Helps understand how visitors interact with the site through heatmaps, session recordings, and surveys. Used to improve site usability and experience. Hotjar cookie information
Meta Pixel	Marketing	_fbp _fbc	Tracks visitor interactions from Facebook and Instagram ads to measure campaign performance and optimise targeting. Meta cookies policy Meta Pixel parameters
TikTok	Marketing	_ttp _pangle _tt_enable_cookie	Used to measure ad performance, track conversions, and deliver personalised advertising based on user behaviour. TikTok Pixel cookies
Redtrack	Analytics	redcmps redhash rtkclickid-store	Used to attribute conversions and track campaign performance across advertising channels. Redtrack cookie policy
Adalyser	Analytics	__adal_ca __adal_cw __adal_id __adal_ses __adal_cookies	Measures the effectiveness of TV and online ad campaigns by linking site activity with broadcast times. Adalyser cookie policy
Pintrest	Marketing	_pinterest_sess _pinterest_ct _pinterest_ct_rt _epik _derived_epik _pin_unauth _pinterest_ct_ua _routing_id	These cookies help Pinterest deliver personalised ads, measure campaign effectiveness, and track conversions from Pinterest to our site. Pinterest cookies policy and Pinterest tag Cookie data
Microsoft Clarity	Analytics	_clck _clsk CLID ANONCHK MR MUID SM	Used to understand how users interact with the site through session replays and heatmaps. Helps improve site usability without identifying individuals. Clarity cookies and data use
Stripe	Necessary	__stripe_mid __stripe_sid m stripe.csrf site-auth machine_identifier cookie-perms __stripe_orig_props private_machine_identifier locale scfc checkout-test-session checkout-live-session ab_disable_remember_me country nsr cid docs.prefs lang	Used to enable secure online payments, prevent fraud, and maintain session integrity. These cookies are essential for processing donations or purchases safely. Stripe cookies
WooCommerce	Necessary	woocommerce_cart_hash woocommerce_items_in_cart wp_woocommerce_session_ woocommerce_recently_viewed store_notice[notice id]	Enables e-commerce functionality by storing cart data, maintaining session state, and displaying store notices. WooCommerce cookies documentation
Sourcebuster JS	Anayltics	sbjs_current sbjs_current_add sbjs_first sbjs_first_add sbjs_session sbjs_udata sbjs_promo	Tracks the source of visits (e.g. organic, campaign) to help understand how users find the site and which marketing channels perform best. Sourcebuster JS documentation