Our new partnership with Wickes launched with a bang over the weekend of Thursday 20 April to Monday 24 April. The Wickes team showed their enthusiasm for standing together against brain tumours by dressing in red to help us spread awareness and raise vital funding – joined in many stores by members of the brain tumour community.
Customers across Wickes’ 230 UK stores were invited to donate 50p when making a purchase to help us take on brain tumours together.
And we’re delighted to announce that an incredible £96,000 was raised.
As well as raising funds, this was an incredible opportunity to spread awareness of The Charity. We heard so many moving stories from people who’d been personally affected by a brain tumour diagnosis. We also appreciated the chance to share some of the challenges faced by our community with new people.
A huge thank you to everyone involved in making this event such a success, from those who were able to donate to everybody who volunteered their time to help raise The Charity’s profile at participating stores.
We’re especially grateful to the teams at Wickes for being so welcoming and making us feel so at home. Even though our partnership has only just begun, the passion, enthusiasm and creativity on display was amazing. Together we’ve got the tools to make a difference for everyone affected by a brain tumour diagnosis. We can’t wait to see what we’re able to build throughout the partnership.
Our partnership with Wickes will last for the next two years. Over the course of the partnership there will be lots more opportunities for us to spread awareness of brain tumours in stores and raise vital funds to help us defeat brain tumours – including the opportunity for customers to donate when making purchases on the Wickes website.
When our partnership with Wickes was announced, Wickes CEO, David Wood, said:
Our Interim CEO said this about partnership: