Launching our new gift in Wills campaign

Monday 17 September 2018

Our powerful campaign, Leave Nothing Unsaid. Leave Nothing Undone, campaign uses supporters' stories to inspire others

The new campaign has been designed to be bold and pioneering, making a direct and confident ask to their supporters to consider including The Charity in their Wills.

The campaign breaks down into two straightforward asks from the newly-designed portal nothingunsaid.thebraintumourcharity.org:

Leave nothing unsaid: People affected by brain tumours are often left feeling isolated and talking can be the hardest part of going through a difficult experience.

To combat this, The Brain Tumour Charity are encouraging people to share their personal experiences - whether that be advice, memories or tributes - and leave nothing unsaid.

This innovative ask aims to bring together the community and allow people to benefit from one another's experience. Those getting involved will also be asked to upload a picture of them holding something dear to them (for example, a picture of a loved one).

Leave nothing undone: As part of the campaign, The Brain Tumour Charity will also be asking their supporters to leave nothing undone; by making a positive statement about what matters to them in their Will.

Linking directly to the portal, this section of the campaign will include messaging on why gifts in Wills are so important, how to leave a gift (including information on the free Wills available through the National Free Wills Network) and will include a link to The Charity's new gift in Will guide which has been designed as part of this campaign.

The campaign has been led by the brain tumour community – The Charity has collected their views all the way throughout the process.

Lloyd Emeka, 40, who lost his wife Rachida to a brain tumour in 2014 and is part of the campaign, said of Leave nothing unsaid: “I wanted to leave a positive message about our experience with brain tumours. Leave Nothing Unsaid was vital to this.

"Don't feel you can't cry. I cried at home, on trains, at work. Being able to express your emotions is actually really strong. Suppressing them isn't a demonstration of how strong you are, it doesn't work like that."

Emma Bassett, 27, was diagnosed with a brain tumour when she was 12, after a rollercoaster ride visit to Thorpe Park shifted a build-up of fluid in her brain and led to her diagnosis. She is now a primary school teacher in Isleworth: “I did what they said I couldn't. I was told I would never walk again. I wasn't going to let anything beat me.

“If you can push yourself and do all the therapy and the exercises, you can, and you will get there. It just takes time."

Find out more here

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